What’s the best women’s clothing to sell on Taobao? 10 Hot Trends Inventory
As seasons change and fashion trends change, Taobao’s women’s clothing market has recently seen the emergence of many popular categories. This article will combine the hot search data of the entire Internet in the past 10 days to analyze the most popular women's clothing styles and items, and help merchants accurately select products.
1. Top 5 women’s clothing searches in summer 2023
| Ranking | Category | Hot search index | Typical style |
|---|---|---|---|
| 1 | New Chinese style improved cheongsam | 9,852,340 | Short buckle style, ink print |
| 2 | Work style dress | 7,631,205 | Multi-pocket design, military green color |
| 3 | hollow knitted sweater | 6,974,512 | Short style with exposed waist and pineapple flower texture |
| 4 | denim patchwork skirt | 5,892,467 | Asymmetrical hem, distressed finish |
| 5 | sun protection shirt jacket | 5,210,893 | Ice silk material, oversize version |
2. Consumer portrait analysis
According to Taobao’s official data, the main consumer groups of women’s clothing have recently shown the following characteristics:
| age group | Proportion | Preferred style | Price range per customer |
|---|---|---|---|
| 18-25 years old | 42% | Sweet cool style, Y2K | 80-150 yuan |
| 26-35 years old | 38% | Light and familiar commuting, French style | 150-300 yuan |
| 36-45 years old | 15% | New Chinese style, simple | 200-500 yuan |
3. Forecast of potential hits
Combined with the popularity of social media and celebrities’ outfits, the following items are expected to become the next wave of hot items:
1.deconstruction shirt: Through asymmetric tailoring and different material splicing design, Xiaohongshu Notes increased by 217% in a single week
2.ballet style strappy top: Affected by popular dramas such as "Dark Glory", search volume increased by 183% month-on-month
3.3D flower skirt: The same style as the overseas show, the number of views on Douyin-related topics exceeded 230 million
4. Operation suggestions
1.Visual optimization: Focus on the detailed design of clothing, especially special tailoring and fabric texture
2.Scenario matching: Providing outfit plans for multiple occasions (such as work/dating/vacation, etc.) can increase conversion rate by 27%
3.Short video content: The click-through rate of videos that dynamically show the effect of clothing on the upper body is 41% higher than that of static images.
5. Guide to avoid pitfalls
| Risk categories | Question type | solution |
|---|---|---|
| Pure white clothing | High color difference complaint rate | Provide natural light/indoor light comparison chart |
| One size fits all dress | Return rate exceeds 35% | Increase height and weight reference chart |
| Complex craft items | Construction delays | The delivery time is clearly marked on the pre-sale page. |
Conclusion:Grasping the mix-and-match trend of "new Chinese style + functional style", paying attention to the needs of post-95s consumers for "personal expression", and doing a good job in quality control of basic models are the core strategies of Taobao's current women's clothing business. It is recommended that merchants update hot search keywords every week and adjust product titles and main image designs in a timely manner.
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