What kind of toys are popular? Inventory of popular toys on the Internet in the past 10 days
In the past 10 days, a batch of novel and interesting toys have emerged on social platforms and e-commerce data, ranging from decompression tools to nostalgic retro styles to creative products with a strong sense of technology. These toys not only attract the attention of children, but also make adults unable to put them down. The following is a compiled list of popular toys and detailed analysis.
1. Top 5 popular toys on the Internet in the past 10 days
| Ranking | Toy name | heat index | core selling point | Applicable people |
|---|---|---|---|---|
| 1 | Carrot Knife 2.0 Magnetic Version | 985,000 | Magnetic splicing + decompression sound effect | 6-35 years old |
| 2 | Nano glue bubble pop | 762,000 | Infinite stretching + ASMR touch | All ages |
| 3 | Retro electronic pet egg | 658,000 | Nostalgic pixel style + new characters | 20-40 years old |
| 4 | Glowing suspended top | 534,000 | Magnetic levitation + RGB lighting effect | 8-25 years old |
| 5 | Stress Reducing Pinch Blind Box | 479,000 | Food styling + silicone material | 12-30 years old |
2. In-depth analysis of popular toys
1. Carrot Knife 2.0 Magnetic Version
This upgraded version of the toy has been played more than 200 million times on Douyin in a single week. Its core innovations are:
- Modular magnetic design can be combined into different forms
- Added "click" decompression sound effect trigger
- The luminous material version has become a new social favorite at night
2. Nano glue bubble pop
There are over 100,000 notes related to Xiaohongshu. Reasons for its popularity include:
- Stretch length up to 20 times original size
- Special material is non-stick and leaves no traces
- Cooperate with the short video challenge to create viral spread
| platform | Amount of related topics | Typical price range |
|---|---|---|
| Douyin | # Nanogluebubble 320 million views | 9.9-39 yuan |
| Taobao | Monthly sales of 500,000+ | 12.8-88 yuan (set) |
| offline store | Stationery store TOP3 items | 15-25 yuan |
3. New trends in toy consumption
1.All-age phenomenon: 38% of buyers are adults buying toys for themselves
2.Short video driver: 72% of popular toys became popular through Douyin Challenge
3.nostalgic economy: Sales of replica versions of classic toys born in the 1990s such as electronic pet eggs increased by 300% year-on-year
4.Technology integration: The proportion of magnetic levitation/AR interactive toys increased to 27%
| Trend type | Typical representative | growth rate |
|---|---|---|
| Decompress the economy | Pinch Fun/Infinite Rubik's Cube | Q3 +45% QoQ |
| Social attributes | Collectable blind box toys | Young people +68% |
| STEM education | Programming robots | Parent purchase volume +33% |
4. Suggestions on purchasing
1.Security first: Look for 3C certification to prevent small parts from being accidentally swallowed by young children.
2.Social needs matching: Choose the same style of the current popular challenge to get more interactive fun
3.Cost-effectiveness considerations: Products of the same type often have a 30% price advantage on Pinduoduo
4.educational value: Prioritize the type of toys that can develop concentration/creativity
Judging from the data, the average life cycle of these popular toys is about 2-3 months, but classic models such as magnetic building blocks can continue to be popular for more than a year. It is recommended that consumers choose products that are both entertaining and sustainable based on actual needs.
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