What kind of children's toys should be sold in the store? Trend analysis of popular children's toys in 2024
As summer vacation approaches and parent-child consumption heats up, the children's toy market is experiencing a sales peak. This article combines the hot search data of the entire Internet in the past 10 days to analyze the most popular children's toy categories for you and help stores accurately select products.
1. List of top 10 most searched children’s toys
| Ranking | Toy type | Hot search index | core selling point |
|---|---|---|---|
| 1 | Magnetic building blocks | 985,000 | STEM education + creative construction |
| 2 | Electric bubble machine | 872,000 | Outdoor interaction + internet celebrity photo taking |
| 3 | Archaeological excavation set | 768,000 | Popular science education + immersive experience |
| 4 | Intelligent programming robot | 654,000 | AI interaction + logic training |
| 5 | Stress relief pinch music | 589,000 | Sensory stimulation + emotion management |
| 6 | 3D puzzle | 521,000 | Spatial thinking + collection value |
| 7 | mini kitchen set | 487,000 | Role Play + Life Skills |
| 8 | Sound and light gyroscope | 436,000 | Competitive battle + cool special effects |
| 9 | Crystal Mud DIY Kit | 392,000 | Handmade creation + material safety |
| 10 | electronic pet egg | 358,000 | Nostalgic reproduction + development interaction |
2. Three major characteristics of popular toys
1.Strengthening educational attributes: The search volume for toys with both entertainment and learning functions, such as magnetic building blocks and programming robots, increased by 210% year-on-year. Parents are more inclined to the consumption concept of "learning through play".
2.social communication properties: Bubble machines, sound and light tops and other toys suitable for multi-person interaction have been played more than 500 million times on the short video platform, forming a closed loop of "children want → parents buy → post pictures and spread".
3.Safety standard upgrade: In the past seven days, the search volume for keywords such as "non-toxic toys" and "food-grade materials" has increased by 145%. 3C certification and the EU EN71 standard have become important basis for parents' decision-making.
3. Product Selection Guide for Different Age Groups
| age group | Recommended categories | price range | Display suggestions |
|---|---|---|---|
| 1-3 years old | Soft plastic building blocks, musical clapping drums | 50-150 yuan | Low display near the cashier |
| 3-6 years old | Role play sets, balancing toys | 100-300 yuan | With trial experience area |
| 6-12 years old | Scientific experiment sets, competitive toys | 150-500 yuan | Set up a theme display wall |
4. Golden rules for store display
1.Color priority principle: Displaying macaron-colored and fluorescent-colored toys within a height range of 1.5 meters at the entrance. Tests have shown that the retention rate can be increased by 37%.
2.Dynamic display skills: Keep electric toys running, and the sound + dynamic combination increases the conversion rate by 2.3 times.
3.Package mix strategy: By selling a single product in combination with accessories (such as a bubble machine + refill solution), the average price per customer increases by 68 yuan.
5. Risk warning
1. Avoid purchasing "Three No's" toys. Recently, the State Administration for Market Regulation has removed 12 substandard magnetic toys from the shelves.
2. Choose film and television IP derivatives carefully and confirm genuine authorization. Recently, a merchant was fined 50,000 yuan for selling infringing "Ultraman" toys.
3. Pay attention to the turnover of seasonal products. For example, water gun toys need to complete 70% of the inventory before the end of June.
Seizing this wave of children's toy consumption and combining data analysis to optimize product selection and display will effectively increase store summer sales! It is recommended to pay attention to the changes in the toy hot search list on the e-commerce platform every week and adjust the purchase strategy in a timely manner.
check the details
check the details
en
