How to make money with WeChat public accounts: full analysis of the 10 most popular monetization methods
As the self-media industry continues to boom, WeChat public accounts remain an important position for content entrepreneurs. In the past 10 days, the discussion on the monetization of official accounts has remained high across the Internet. The following is compiled based on the current hot topics.Structured guide to making money.
1. Data comparison of popular monetization methods
| Ranking | Realization method | Operation difficulty | Earning potential | Popular cases |
|---|---|---|---|---|
| 1 | Traffic master advertisement | ★☆☆☆☆ | 500-20,000/month | "XX Evaluation" monthly income is 18,000 |
| 2 | Pay for knowledge | ★★★☆☆ | 10,000-100,000+/month | "XX Business School" annual income of one million |
| 3 | E-commerce delivery | ★★☆☆☆ | 3-15% commission | "XX good things" single article brings 500,000 goods |
| 4 | Community operation | ★★★★☆ | 299-999 yuan/person | "XX Growth Meeting" 500 people pay |
| 5 | Brand soft article | ★★★☆☆ | 3000-100000/article | The top number is 80,000 yuan for a single item |
2. Analysis of recent hot topics
1.Video account linkage monetization: After the video account and public account in the WeChat ecosystem were connected, the conversion rate of goods delivery increased by 37% (data source: Xinban’s June report).
2.Explosion in niche areas: The unit price of advertisements for pet supplies, silver economy, and AI tool evaluation accounts has increased by 20%.
3.New gameplay for private domain transformation: By embedding corporate WeChat in the menu bar of the official account, the average customer acquisition cost in the education industry is reduced by 45%.
3. Practical money-making strategies
1.Content positioning formula:
High-frequency demand (60%) + differentiated perspective (30%) + monetized products (10%) = sustainable account
2.Prime time for fan growth:
The open rate at 8 a.m. on weekdays, 12:30 during lunch break, and 21 o'clock in the evening is 2-3 times higher than other time periods.
3.Conversion rate improvement tips:
• Insert the first conversion entry on the 5th screen of the article
• Use the "limited time benefit" to increase your click-through rate by 28%
• Adding a personalized guide at the end of the article can increase payment by 15%
4. Guide to avoid pitfalls (recently hotly discussed issues)
| Risk type | probability of occurrence | solution |
|---|---|---|
| Illegal account ban | 8.7% | Avoid medical/financial sensitive words |
| traffic decline | 62.3% | Add interactive content |
| Advertising to lower prices | 41.5% | Establish a regular pricing system |
5. Forecast of new trends in 2023
1.AI-assisted creation: ChatGPT and other tools help high-quality accounts increase their productivity by 3-5 times.
2.localization services: Area code has significantly increased revenue through the "online content + offline activities" model.
3.Matrix operations: The head team operates an average of 4.7 vertical accounts to share risks.
Summary: You need to persist in monetizing public accounts"Content value × business closed loop"With two-wheel drive, it is recommended to start with low-threshold methods such as traffic masters, and gradually upgrade to high-value models such as knowledge payment. In the near future, we will focus on seizing the traffic dividends of video accounts and pay attention to avoiding the latest regulatory rules of the platform.
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