What kind of business is suitable for people born in the Year of the Rooster?
In traditional Chinese culture, the zodiac sign not only represents the year of birth of an individual, but is also considered to be closely related to personality and fortune. People born in the Year of the Rooster are generally considered to be diligent, decisive, and sociable, and are suitable for industries that require flexibility and interpersonal communication. Combining the hot topics and hot content on the Internet in the past 10 days, we have compiled the following business direction and market trend analysis suitable for people born in the Year of the Rooster.
1. Chicken people’s personality traits and business suitability

Chicken people usually have the following qualities, which are highly matched with specific industries:
| Character traits | Adapt to industry |
|---|---|
| Diligent and pragmatic | Catering, retail, agriculture |
| good at communication | Education and training, public relations consulting |
| attention to detail | Handicrafts and design services |
| decisive decision | Investment and financial management, FMCG |
2. Analysis of popular industry trends in 2023
According to hot search data in the past 10 days, the following industries are showing explosive growth, and people who belong to the Year of the Rooster can focus on:
| Industry | Hot search index | Subdivisions suitable for chicken people |
|---|---|---|
| Health and wellness | ★★★★★ | Organic food store, traditional Chinese medicine therapy center |
| Short video e-commerce | ★★★★☆ | Live streaming of goods and local life services |
| pet economy | ★★★☆☆ | Pet grooming, customized food |
| cultural creativity | ★★★☆☆ | Intangible cultural heritage handicrafts, national fashion clothing |
3. Specific business recommendations and operational strategies
1.Community restaurant
Chicken people are good at controlling details and can run specialty snack bars or breakfast stalls. Recent hot searches show that the popularity of "community economy" has increased by 42%, and it is recommended to operate it in conjunction with online takeout platforms.
2.Personal image studio
Judging from the zodiac signs, in 2023, people born in the Year of the Rooster will have good luck. Provide makeup and outfit consulting services, paired with short video promotions (#image transformation topic has been viewed more than 800 million times).
3.Deep processing of agricultural products
Chicken people will have auspicious stars in their wealth and silk palaces in 2023. Specialty crops (such as organic mushrooms) can be grown and processed into prepared dishes for sale. Data shows that the scale of the prepared vegetable market has reached 419.6 billion yuan.
4. References to successful cases
| Entrepreneur | zodiac | Project | annual revenue |
|---|---|---|---|
| Ms. Zhang | chicken | Live broadcast to help farmers | 3.8 million yuan |
| Mr. Li | chicken | Smart home installation | 2.1 million yuan |
5. Things to note
1. Avoid partnership conflicts: Chicken people will be guilty of Tai Sui in 2023, so cooperation needs to clarify rights and responsibilities
2. Focus on March to May: the best period for financial luck
3. Industry selection should be "dynamic" rather than "quiet": a business model suitable for high-frequency transactions
To sum up, people born in the Year of the Rooster can give full play to their advantages of being articulate and calculating in 2023, focusing on people's livelihood consumption and new media-related fields. Combined with its own financial strength, start with small physical stores or light asset projects and gradually expand its business scale.
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