What brands of children's clothing are there: Inventory and trend analysis of popular children's clothing brands in 2024
As consumers’ requirements for the quality and design of children’s clothing increase, the branded children’s clothing market continues to heat up. This article will combine the hot topics on the Internet in the past 10 days to sort out the current popular children's clothing brands and industry trends for you, helping parents and investors quickly grasp market trends.
1. Top 10 popular children’s clothing brands in 2024
| Ranking | brand name | Country | price range | core selling point |
|---|---|---|---|---|
| 1 | Balabala | China | 100-500 yuan | Full category coverage, high cost performance |
| 2 | Annil | China | 150-800 yuan | Safe fabrics, fashionable design |
| 3 | UNIQLO Kids | Japan | 99-399 yuan | Basic style, high comfort |
| 4 | ZARA Kids | spain | 129-699 yuan | Fast fashion, trendy design |
| 5 | Disney Kids | USA | 159-999 yuan | IP co-branding, highly interesting |
| 6 | Pig Banner (PEPCO) | China | 120-600 yuan | Cute style and rich colors |
| 7 | GAP Kids | USA | 149-899 yuan | American casual, durable |
| 8 | good boy(gb) | China | 200-1000 yuan | Functional clothing, technical fabrics |
| 9 | NIKE Kids | USA | 199-1299 yuan | Sports professional, brand premium |
| 10 | Dave&Bella | China | 180-800 yuan | High-end design, exquisite craftsmanship |
2. Recent hot trends in the children’s clothing industry
1.Sustainable and environmentally friendly fabrics are popular: Social media data in the past 10 days shows that the search volume for keywords such as "organic cotton" and "biodegradable children's clothing" has increased by 42%, and many brands have launched environmentally friendly series.
2.The rise of smart wear: The sales of smart children's clothing products with temperature monitoring and anti-lost functions on e-commerce platforms increased by 28% month-on-month.
3.National fashion design continues to be popular: Children's clothing co-branded with Chinese elements and intangible cultural heritage has become a dark horse category in the 618 sales, with some items sold out in pre-sale.
4.Celebrity style effect is significant: The search volume for the same children's clothing worn by the children of celebrities in a recent variety show surged 15 times within 3 days after the show was broadcast.
3. Practical suggestions for purchasing children’s clothing
1.Security certification is preferred: Class A standard (infant products) is a must-have certification for clothing for children under 3 years old.
2.Seasonal adaptability: In summer, focus on breathability (pure cotton, bamboo fiber and other materials), and in winter, focus on warmth retention (materials such as German velvet, down, etc.).
3.Functional considerations: Choose functional fabrics such as antifouling, antibacterial, and quick-drying according to the characteristics of children’s activities.
4.Room reserved for growth: Experts recommend leaving 3-5cm of growth space when purchasing, which will not affect activities and extend the wearing cycle.
4. Distribution of children’s clothing consumer price bands
| price band | Proportion | Represent the brand | Characteristics of consumer groups |
|---|---|---|---|
| Below 100 yuan | 18% | Taobao’s favorite brands, Pinduoduo brands | Focus on cost performance, mainly in third and fourth tier cities |
| 100-300 yuan | 45% | Barabara, Piggy Banner | Mainstream consumption range, taking both quality and price into account |
| 300-600 yuan | 25% | Annelle, David Bella | Middle-class families value design |
| More than 600 yuan | 12% | Gucci Kids, Burberry Children | High net worth individuals pursue brand value |
5. Future Children’s Clothing Market Outlook
As the effects of the three-child policy gradually emerge, it is expected that China's children's clothing market will exceed 400 billion yuan by 2025. Segmented areas such as sports children's wear, children's formal wear, school uniform customization, etc. will usher in explosive growth. At the same time, new retail models that integrate online and offline (such as AR fitting and live streaming of goods) are reshaping the children's clothing consumption scene.
When choosing a children's clothing brand, consumers are advised to comprehensively consider multiple factors such as brand reputation, product quality, and after-sales service, and make rational choices based on actual needs and budget. The brands and trend data listed in this article will be continuously updated to provide you with the latest market reference.
check the details
check the details
en
