What perfume do young people use? Analysis of hot topics and trends on the Internet in the past 10 days
As the perfume market becomes younger, discussions about perfume on social media continue to rise. In the past 10 days, a large number of topics related to young people's perfume choices have emerged on Weibo, Xiaohongshu, Douyin and other platforms. This article combines data from the entire Internet to analyze the current perfume consumption trends of young people from the dimensions of popular fragrances, brand preferences, price ranges, etc.
1. Top 5 perfume-related hot topics on the Internet in the past 10 days
| Ranking | Topic keywords | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | "Fake body fragrance" perfume | 28.5 | Xiaohongshu, Douyin |
| 2 | Affordable perfume for student party | 19.2 | Weibo, Bilibili |
| 3 | Neutral fragrance recommended | 15.7 | Zhihu, Douban |
| 4 | Niche and unpopular perfume | 12.3 | little red book |
| 5 | Celebrities' same perfume | 9.8 | Douyin, Weibo |
2. TOP3 perfume fragrances preferred by young people
Judging from the popularity of discussions, the following three fragrances are most popular among young people:
| Fragrance type | Representative ingredients | Popular brands/items | Preference group |
|---|---|---|---|
| Fresh fruity fragrance | Citrus, grapefruit, pear | Oulon "Grapefruit Paradise", Jo Malone "English Pear and Freesia" | Women aged 18-24 |
| woody neutral tone | Cedar, Sandalwood, Patchouli | Le Labo "Santal 33", Byredo "Super Cedar" | 25-30 years old androgynous group |
| pseudo body fragrance | Musk, soap, milk | Diptyque "Flower of Skin", Acca Kappa "White Moss" | Generation Z who pursues a sense of nature |
3. Core decision-making factors for young people to buy perfume
According to the sales data of e-commerce platforms (Tmall, JD.com) in the past 10 days and the analysis of keywords in the comment area:
| decision factors | Proportion | Examples of typical comments |
|---|---|---|
| Cost-effective (under 200 yuan) | 42% | "Students close their eyes and drink it. 30ml can last for half a year." |
| Social attributes (same style as internet celebrity/star) | 35% | “Wang Feifei’s recommendation is really not a surprise.” |
| Personalization (not popular among niche audiences) | 23% | “I can’t smell the second bottle in the company elevator” |
4. New trends in perfume consumption among young people in 2024
1.Scene breakdown: The demand for special perfumes for different scenarios such as commuting, dating, sports, etc. is growing, among which "library self-study fragrance" has become a new label on Xiaohongshu.
2.The rise of domestic products: The search volume of domestic perfume brands such as Guanxia and Melt Season increased by 67% year-on-year, and oriental tea fragrances are popular.
3.sustainable consumption: The number of discussions on Douban group about perfumes with environmentally friendly packaging and vegan formulas increased by 89%.
Conclusion
Young people's choice of perfume has shifted from "status symbol" to "emotional expression", paying more attention to the fit between perfume and personal style. In the future, perfumes that combine cost-effectiveness, storytelling and environmental protection attributes will be more likely to win over the young market.
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