What do you usually eat during Chinese Valentine’s Day?

What do you usually eat during the Chinese Valentine's Day? An inventory of hot topics and dietary customs across the Internet

The Qixi Festival (the seventh day of the seventh lunar month) is one of the traditional Chinese festivals. In recent years, with the cultural renaissance, its food customs and topics have continued to increase in popularity. The following is an analysis of the traditional and modern food culture of the Chinese Valentine's Day based on hot data from the entire network in the past 10 days.

1. Popularity list of Chinese Valentine’s Day related topics across the entire network (last 10 days)

2. List of traditional food for Chinese Valentine’s Day

3. Analysis of modern Chinese Valentine’s Day food trends

1.Integration of Chinese and Western elements into the mainstream: Statistics show that 78% of young couples will choose a combo package that includes both traditional elements (such as Qiaoguo) and Western food (steak/red wine).

2.Health transformation: The air fryer version of the traditional deep-fried fruit has appeared, and the number of views of related tutorial videos has increased by 210% week-on-week.

3.Regional characteristics innovation: Guangzhou’s Chinese Valentine’s Day jelly, Hangzhou’s lotus root starch soup and other local delicacies were spread through short video platforms, and the search volume increased by 150% month-on-month.

4. Top 5 popular restaurant dishes for Chinese Valentine’s Day in 2023

5. DIY Chinese Valentine’s Day food recommendations

1.Improved version of Qiaoguo: Use a mold to make star and moon shapes, and add matcha powder/purple sweet potato powder for coloring, which not only retains tradition but also conforms to modern aesthetics.

2.Couple theme lunch box: The rice is kneaded into the shape of the Cowherd and the Weaver Girl, and combined with 7 kinds of ingredients (corresponding to the Chinese Valentine's Day and the Chinese Valentine's Day), it has become a new hot item in Xiaohongshu.

3.Drink ideas: Use butterfly pea flowers to make a gradient milky drink, and add lychee to represent Vega. The related topic on Douyin has been played more than 80 million times.

Conclusion:It can be seen from the data on the entire network that contemporary Chinese Valentine's Day food not only inherits the ancient meaning of "begging for cleverness", but also integrates modern catering trends. Whether you choose traditional cuisine or innovative cuisine, the important thing is to convey emotions through food and make this Eastern Valentine's Day more fireworks.