Why are excavators so popular? ——In-depth analysis of hot topics across the Internet in the past 10 days
Recently, the word "excavator" has suddenly become the focus of heated discussions across the Internet. From social media to short video platforms, the discussion and search volume of related topics continue to rise. This article will use structured data analysis to reveal the reasons behind the popularity of excavators and sort out the hot topic trends in the past 10 days.
1. Overview of hot topic data on the entire network in the past 10 days
| Ranking | keywords | Search volume (10,000) | Related hot spots |
|---|---|---|---|
| 1 | excavator | 1250 | Construction site live broadcast, mechanical dance |
| 2 | AI painting | 980 | Artistic creation, copyright disputes |
| 3 | camping economy | 760 | Outdoor equipment, internet celebrity check-in |
| 4 | New Chinese style outfits | 650 | The revival of national fashion, the same styles as celebrities |
| 5 | weight loss shot | 520 | Medical beauty controversies and health risks |
2. Three core reasons for the popularity of excavators
1. Short video platform construction site live broadcast explodes
In the past 10 days, a large number of "excavator first-person perspective" live broadcasts have emerged on platforms such as Douyin/Kuaishou. The anchors show the operation process through high-definition cameras. The peak number of viewers for a single live broadcast exceeds 2 million. Netizens commented that "it relieves stress and heals", and related topics have been viewed as much as#excavatordaily#1.8 billion times.
2. Get out of the circle in the Mechanical Dance Challenge
Initiated by Weibo#excavatordancechallenge#Attract celebrities and Internet celebrities to participate, and use excavators to complete precise action choreography. Data shows that the event generated a total of 23,000 videos, of which @MechanicXiaowang’s performance video received 5.8 million likes.
| platform | topic name | Participation | Typical cases |
|---|---|---|---|
| Tik Tok | Excavator unique skills competition | 42,000 videos | Wine glass stacking challenge |
| Station B | Excavator hardcore modification | 18,000 contributions | Mecha style painting |
3. Conduction of enthusiasm for infrastructure investment
As major projects begin in many places, footage of excavators working in CCTV reports has attracted attention. Baidu Index shows that the search volume for "excavator technical training" increased by 320% year-on-year, and the stock prices of related companies increased by 15% on a weekly basis.
3. Social emotions and derived phenomena
1.Decompression of new economic forms: Psychology experts pointed out that the regular movements of excavator operations are consistent with "ASMR" characteristics, and 38% of viewers said their anxiety was reduced after watching it.
2.Vocational education attracts attention: The number of enrollment consultations in colleges and universities such as Shandong Lanxiang has doubled, and the post-00 generation group accounts for 67%.
3.The explosion of cultural and creative products: The sales of excavator models on the e-commerce platform increased by 400% week-on-week, and the co-branded blind box was sold out as soon as it went online.
| Derivative fields | Typical products | growth rate | price range |
|---|---|---|---|
| children's toys | Intelligent remote control excavator | 250% | 199-899 yuan |
| digital collection | NFT engineering machinery series | 180% | 99-1999 yuan |
4. Forecast of future trends
1.Technology iteration: 5G remote control excavator has entered the testing stage and is expected to be commercialized in 2024.
2.Content upgrade: Virtual anchor + AR technology may create a new viewing experience.
3.cultural symbolization: The excavator is expected to become the image representative of the "infrastructure maniac" and appear in more literary and artistic works.
This sudden "excavator craze" is not only an accidental phenomenon of new media communication, but also reflects contemporary society's dual needs for hard-core technology and healing experience. As a netizen said: "What we love is not the machine, but the sense of power of precise control."
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